RE: NANFA-- Amia ova

Hoover, Jan J ERDC-EL-MS (
Fri, 10 Oct 2003 11:10:41 -0500

Jay wrote:
>>>Nowhere in his comments does
he say what a black bowfin(?) is, the positive reviews he lists are for
salmon, paddlefish and sturgeon roe, and the tin even has a picture of a
sturgeon. He also sells "American hackleback" caviar. I wonder what that

Jan writes:
I've noticed the same thing with paddlefish caviar advertised on the
internet. The tins may show the same pictures of sturgeon as the sturgeon
caviar. I assume that the caviar companies view those pictures as logos
(like the Chevrolet "bow-tie") moreso than illustrations. Customers may
associate the picture of a sturgeon with fish eggs even if the eggs do not
come from that particular kind of fish. Also - marketing a high-dollar item
to swanky-types may tough when you put a mudfish/dogfish/grinnel on the can.

"Hackleback" is vernacular for shovelnose sturgeon.
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